Retail Products Group came to TXS with the challenge of improving upon the less exciting experience of picking up dog waste: Specifically ways to encourage the owners to pick up and dispose of their dog’s waste in a sanitary way. Through careful examination of focus groups, several products were developed to cater to different lifestyles and pet-owner activities. Marrying these with Bags On Board’s current product line successfully encourages the owner to bring bags with the added convenience of added features for training, walking and overall improved dog ownership experience.
|
